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Understanding SEO: Google certified SEO expert decodes SEO

SEO is the talk of the town once again. The full form of SEO is Search Engine Optimization. It is the most fundamental and effective digital marketing strategy which is used to get increase the incoming traffic to a website. SEO is used to enhance user experience and to get better search engine rankings. Websites love organic traffic. The whole point of SEO is to lead visitors to your website when they search for their query on Google. 

Do what Google wants – Win at SEO

Ultimately, it is Google which brings visitors to your website. Google wants to make sure that its users get the best information and satisfaction. Google doesn’t want to bring bad or low quality content to its users so it tries best to direct them to the best websites by using smart algorithms. SEO is the practice of optimizing the website in a way that Google finds your website easily when a use searches for it.

SEO is a technology which is perfected by using techniques, knowledge and experience. However, there are ways to know how good your SEO strategy is. SEO metrics are factors which are measured to figure out how good our SEO work is.

Here are some essential SEO metrics that you can’t afford to miss

-         Domain authority

-         Mobile friendliness of the website

-         Quality of backlinks

-         Quality of content

-         Keywords used

-         Keyword rankings

-         Estimated traffic

There are numerous SEO metrics which can be measured and considered in terms of optimization. Search engine algorithms have become smarter over the years and SEO has become more than SEO metrics.

When can you expect to see SEO results?

Unlike what most people think, SEO is not magic. It doesn’t work instantly. If you are thinking of getting started with SEO, do not start with unrealistic expectations. This is a long race and you should be prepared to run for a long time. SEO results can actually start reflecting between 3 to 6 months. Perseverance and sincerity go a long way when it comes to SEO.

Do not get disheartened if you don’t see great results in the beginning. This is work which takes patience and perseverance.

While doing SEO, you should remember that SEO techniques don’t always stay relevant. Search engine algorithms keep changing and you should make sure that you keep modifying your SEO strategies according to the changes in algorithms.

How I work as a SEO freelancer expert

I am Soni Bharti, a freelancer SEO expert with 10 years of experience. I am a Keyword ranking Google freelance SEO expert and have extensive experience of SEO and digital marketing. So far, the results of my work have been extremely positive and I am glad that I have worked with a large variety of clients.

I believe that if you put yourself in the shoes of a website visitor, you can actually improve their experience. If the website is optimized according to the user, Google will notice that users are satisfied. This will further improve your rankings.

Contact me if you want to hire a freelancer SEO expert to get better website rankings.

Reach out today to get a free quote for your SEO work!

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