What is SEO?
The businesses are moving to the
internet. You cannot use the same tactics as you would in the physical world
for improving the visibility of your online business. You need to make your
website Google or search engine friendly. This is called optimising the website
and SEO deals with all aspects of website optimisation. Yahoo and Bing are two
more examples of popular search engines. When the ranking of your website
improves, that website appears before other websites when a user searches for
the relevant content.
Let us look into some of the
important SEO aspects and why you need a freelancer
SEO expert.
How do search engines handle queries and rank your website?
We know that some things have
remained constant while some others keep evolving. An experienced and skilled
SEO expert is able to optimise your website by being up to date with search
engine optimisation techniques.
Crawling- search engines use spider like bots aka crawlers which scan the websites.
Indexing- while crawlers fetch all the webpages, through indexing you index all those pages for easy retrieval
Processing- when search engine gets a query, it will compare the search string with the database indexed pages
Retrieving- a search engine will retrieve and display those pages to the user which match the best
You need to build organic traffic for converting this traffic to clients.
Link building
This is one of the many SEO
strategies used by an SEO freelancer expert
which signals to a search engine that your website is a high quality resource.
SEO audit
A good SEO will run an audit and
see what are the weak points and what are the strong points of your website.
You need personalised freelance SEO
services so that one can compare the competitor websites as well.
On page SEO
On page SEO will include both HTML
source codes as well as the content optimisation. This will make your web pages
rank higher and this automatically attracts higher traffic.
There are many other important aspects to SEO and each makes a huge difference to the ranking of your website.
Hire me
I am Soni Bharti. I have years of
experience with successful results for SEO. I have worked for both big and
small websites which have ranged from B2B and B2C. I have worked in various
niches which gives me great perspective to set things in order.
Don't expect these things
-
Starting SEO
without having a long-term strategy as one needs to start from the basics
-
Application
of black hat SEO tactics
-
Immediate
results as SEO is a slow process but gains are for keeping
-
Use of
malicious applications
-
Fake
guarantees and empty promises
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