SEO is the talk of the town once again. The full form of SEO is Search Engine Optimization. It is the most fundamental and effective digital marketing strategy which is used to get increase the incoming traffic to a website. SEO is used to enhance user experience and to get better search engine rankings. Websites love organic traffic. The whole point of SEO is to lead visitors to your website when they search for their query on Google. Do what Google wants – Win at SEO Ultimately, it is Google which brings visitors to your website. Google wants to make sure that its users get the best information and satisfaction. Google doesn’t want to bring bad or low quality content to its users so it tries best to direct them to the best websites by using smart algorithms. SEO is the practice of optimizing the website in a way that Google finds your website easily when a use searches for it. SEO is a technology which is perfected by using techniques, knowledge and experience. However, the...
What is SEO? The businesses are moving to the internet. You cannot use the same tactics as you would in the physical world for improving the visibility of your online business. You need to make your website Google or search engine friendly. This is called optimising the website and SEO deals with all aspects of website optimisation. Yahoo and Bing are two more examples of popular search engines. When the ranking of your website improves, that website appears before other websites when a user searches for the relevant content. Let us look into some of the important SEO aspects and why you need a freelancer SEO expert. How do search engines handle queries and rank your website? We know that some things have remained constant while some others keep evolving. An experienced and skilled SEO expert is able to optimise your website by being up to date with search engine optimisation techniques. Crawling- search engines use spider like bots aka crawlers which scan...