What is SEO? The businesses are moving to the internet. You cannot use the same tactics as you would in the physical world for improving the visibility of your online business. You need to make your website Google or search engine friendly. This is called optimising the website and SEO deals with all aspects of website optimisation. Yahoo and Bing are two more examples of popular search engines. When the ranking of your website improves, that website appears before other websites when a user searches for the relevant content. Let us look into some of the important SEO aspects and why you need a freelancer SEO expert. How do search engines handle queries and rank your website? We know that some things have remained constant while some others keep evolving. An experienced and skilled SEO expert is able to optimise your website by being up to date with search engine optimisation techniques. Crawling- search engines use spider like bots aka crawlers which scan the websites.